The view from Hedrick Hall, UCLA
Nurit Katz is the Chief Sustainability Officer for UCLA. An alumni of the university and longtime resident of Los Angeles, she is a distinguished instructor and lecturer of sustainability, an active member of multiple sustainable business boards, and a member of the Path to Positive Los Angeles Leadership Circle. Katz has a long history of developing and implementing bold climate action plans, and is now focusing her efforts at making one of California’s largest campuses a sustainable one.
FACING A CHALLENGE
As I like to say, in sustainability there is no shortage of interesting problems to solve. At UCLA, with a daily population of 80,000 people, we are like a small city. One of our goals is carbon neutrality by 2025. To get there we will need our whole community engaged. One of our big challenges is how to communicate with such a large and diverse audience and how to inspire people to take action.
FINDING A SOLUTION
In our on-campus housing we engage students in an annual energy competition between the residence halls. In 2016, over 2,500 students (25% of students on the Hill) pledged to reduce their energy consumption during UCLA’s 8th Annual energy savings competition. Together the students saved 119,000 kWh of electricity or 82 tons of carbon dioxide emissions! The amount of energy saved could’ve powered 15 homes in Los Angeles for a year.
Participants in UCLA’s Cool Campus Challenge Program
Expanding engagement to the rest of the campus community, last year we joined the other UC campuses in a system-wide challenge called the Cool Campus Challenge. Students, staff and faculty participated in pledging actions to reduce their carbon footprint, and got points for different actions they completed. The campaign was really successful — we placed in the competition and had over 3,000 people participate. We celebrated the winning individuals and teams with pedal-powered ice cream.
As a leading research institution, we also study these issues formally through applied research related to energy and behavior change. Professor Magali Delmas from the UCLA Anderson School of Management and Institute of the Environment and Sustainability led a project called ENGAGE. With funding from the California Air Resource Board and the National Science Foundation, ENGAGE has equipped 120 apartments at the University of California, Los Angeles with appliance-level electric metering to experiment with real-time information displays. ENGAGE frames energy consumption feedback to optimize the psychological motivation to reduce energy use. ENGAGE investigates how real-time energy consumption feedback can be used as an effective tool for energy conservation. It applies insights from behavioral science to design optimal interventions for changing energy use behavior. It is among the largest behavioral experiments in energy conservation in the United States.
And finally, Professor Delmas and faculty from across many disciplines are collaborating through the Sustainable LA Grand Challenge with the aim of reaching 100% renewable energy, 100% locally sourced water, and enhanced ecosystem health for Los Angeles County by 2050.
Empowering students to track progress on their own through ENGAGE
KEY TO SUCCESS
With the Cool Campus Challenge, our annual residence hall competitions, and the ENGAGE project, a simple, user-friendly interface were important in making data accessible and motivating behavior change. Visibility of results helps, as people are often motivated by seeing their peers participate. It also helps to have key leaders engaged and demonstrating interest in the programs.
Friendly competition and gamification can be a great engagement tool. So many people are passionate about sustainability but don’t know how they can get involved, and what an impact their individual actions can have. Through the Cool Campus Challenge, our faculty, staff, and students learned ways they could contribute to solving climate change. Being able to see actual data through dashboards in the residence hall competitions and the ENGAGE project can make those impacts more accessible and real.
The results of the ENGAGE research project showed us how different messages can resonate with different groups. Many people think that economics will always be the strongest driver, but ENGAGE found that health-related messages can sometimes be more powerful.
Wednesday, November 30th, 2016
Spotlight On: Mona Telega, Principal, Monmark Agency & Chair, Committee on the Environment AIA|LA
Mona Telega is a Principal at the Monmark Agency and Chair of the Committee on the Environment at the American Institute of Architects (COTE AIA|LA). There, she and her team create programs to advance sustainable built environments and encourage sustainable lifestyles for city dwellers.
FACING A CHALLENGE
The architectural trade in Los Angeles and the AIA LA are very involved in designing, building and living in sync with our natural environment. Part of that involves preventing further fossil fuel emissions in our cities. To that end, COTE has been working to reward projects that meet these goals, pushing attendees to use negligible or no footprint transportation to our events. We therefore encourage people to walk, bike, take the bus or train to arrive to events like the AIA|LA’s annual Design Awards, which just celebrated the addition of the COTE LA Awards category.
For the COTE Awards this year, we had a large initiative for attending the awards via clean transportation, and were successful in encouraging many walkers, some bikers and a few “busers” and “trainers.” While we always strive to push alternate modes of transportation, for the awards we did a big social media push complete with stickers, which participants received upon arrival. We are trying to have our constituents set an example in how walkable, bikeable and overall accessible our metropolis really is.
We at COTE are a small entity within the trade, so raising awareness has been our main goal. So this year we launched an online resource library including reference literature on green architecture, sourcing sustainable materials, and related organizations (wildlife, surfers, ocean, river and water, etc.)
FINDING A SOLUTION
We set up and launched a thorough social presence online: a professional group on LinkedIn, a page on Facebook and an Instagram account, where we have seen growth. We grew our numbers on the Committee with passionate and able people that have helped with our programs when we needed it. As a volunteer-committee, our budgets are non-existent, so we share our ideas, gifts and talents, and whatever possible contributions to achieve our goals.
KEY TO SUCCESS
- Have a clear mission: I am not an architect, but care deeply about the environment, our planet and its health, and us people here on earth. I value architecture’s social and economic impact and have been working with professionals from within the architectural trade to help sustainable practices reach a wider range of clientele. Through this work, I feel that we are educating the public about the most tenable way to live with one another in harmony with mother-nature.
- Stay committed and collaborate: I have been on the committee for nearly three years. Last year I vice-chaired and while I am the chair this year, I will still co-chair next year. I come from a place where I have made a conscious effort to go and meet similar organizations (the Sustainability Office at the Mayor’s City Hall, Fortune’s Sustainable Summit in Carlsbad, New Urbanism Film Festival, TreePeople, the Ports of Long Beach and Los Angeles, museums, etc.) with a firm belief that we all want the same thing—to diminish the damage we have done to the planet to date, and build paths to a healthier one for future, smart generations.
- Keep the hope alive: I see the existence of all of these entities as little droplets of water dispersed across the city, or the country if you will, and the more these droplets increase, the more people are included and acting in each of them, they will eventually merge into this immense ocean of making possible, making it big as a beautiful ocean in which we all swim/contribute together. And I think we are getting there. For some good reason, I have no idea how or why, most people responded to my call and action, and in the architecture trade we managed to attract to COTE some very valuable members and have grown from three to seven.
Looking back, I learned that it is important to be sincere in your awareness of the climate situation. It is important to lead by example and walk your talk. I learned that this is a great fight, now greater than ever, and that together we can make a big difference, even if we start with small steps. By changing and redefining the way we design and build cities, we can transform our society’s wellbeing and, by extension, the planet’s. That happens when we all step in and share our inner genius and hard work with each other, for each other.
Thank you for bringing us even closer together into our resolve to find climate solutions.
Monday, November 21st, 2016
We should no longer have to argue, as we know and have always said, that people say what they think they are supposed to say in polls, that they decide in tribes, and that they believe and follow myths that support their own version of reality. It happens equally among liberals as it does conservatives, which is why some of us are now stunned. It will be a long time before anyone trusts the pollsters again.
Progressives have a strong set of facts to support their claim to leadership – better economy, greater job creation, lower federal deficit, cleaner environment, better care for our disadvantaged, better international relationships and less war. There are irrefutable and powerful facts and long term trends behind all these.
Conservatives have their set – we’re leaving rural and the middle class behind, focusing on the lower and upper classes. We negotiate trade deals that cost America jobs. We’ve gone from superpower to a nation lacking influence the Middle East, much of Asia, and we don’t even compete with the Chinese in Africa. We’re headed for the same long-term slow/no growth economy that pervades Europe and Japan. They can point to lack of income growth, the trade deficit, negative interest rates and other facts….
In any case, we wake up this morning facing a new reality. And the mid-term horizon does not portend different trends. 2018 could be an even stronger year for the Republicans. There will an amazing amount of historical and political analysis pouring out in the upcoming days, months and years. Our democracy (at this point) is not under question – it is resilient and just did what it is supposed to do, reflect the values and desires of the people.
This shift in political power presents progressives with the exceptional and existential question that only yesterday we thought faced the conservatives – are our values and perspectives relevant in America today?
No matter what, we’ll learn a lot. We need to step back and reconsider our positions and policies. But it would be hard to overestimate the fact that we face very risky consequences. The global markets will crash. They’ll recover a bit in upcoming weeks but then trend down further… depending on what Trump does (not sure how to equate that with Republicans). Domestic and international politics will be unstable and volatile.
But there is one overwhelming threat here – and that is to our ecosystems. We can recover from the evils of economic isolation, racism and even fascism – given some time. But we will not be able to recover from the damage we are now doing to our atmosphere and oceans – to nature itself.
From an ecoAmerica perspective, we are an alternative strategy to what enviros just tried and didn’t work. Our concept of building the base vs. just activating it; of reaching out to other groups currently disengaged from the climate debate, from their values and perspectives instead of using them to further ours; and of connecting climate to their values and supporting their organizations is the way forward. We need to be a part of society, not a special interest. We need to join them, not have them join us.
There are some real ills in our democracy that allow groups to divide and manipulate us. We are feeling the effects of the loss of the Fairness Doctrine and the impact of the Citizens United ruling. We need to work on those. And as to our other values – justice, inclusion, just transition, and intergenerational equity – we need to double down and make them more than just talking points. We need to make them happen. And ecoAmerica will be doing just that.
Here’s another piece on this. Like everyone else, here at ecoAmerica we’ll be talking and questioning ourselves… but at this point, nothing is certain, and as my granddaughter Ellie says when she’s distressed, “I need a hug.”
This story was originally posted on the Path to Positive blog on November 11, 2016.
Monday, November 14th, 2016