Los Angeles has a well-deserved reputation as a trend setting city, a place that sets the standard on style, fashion, art, and music. At the center of all this influence is Hollywood and the film industry.
Some of the most iconic and reoccurring imagery in film features the warm yellow glow of streetlights in the dark City of Angels. So when LA recently began replacing these high-pressure sodium lights with cold, blue, energy efficient LED alternatives, fans and film buffs worried that the new lighting would drastically change the way cities are portrayed in film, forever.
But LA’s investment in LED street lighting is influential in a much more significant way than in the color palate of film. As the largest such project in the world, LA’s leadership in transitioning to this new technology will set the stage—and expand the market—for similar investments by other major US and international cities.
Street lighting can account for as much as 40% of a municipality’s electricity costs, and the old technology we all grew up with requires a much greater investment in routine maintenance to replace fixtures or correct “day burners” that waste energy. LA estimates it will save $7 million a year in energy and $2.5 million a year in maintenance with the switch to LED on all 141,000 of its street lights. The residents of LA will surely appreciate this, as will the residents of the hundreds of large and small cities that have made, or are beginning to make, the switch.
So, how did Los Angeles, a city known for its excess, smog, congestion, and dependency on the automobile suddenly emerge as a global leader in urban sustainability? Slowly, but surely – and with the leadership of local elected officials and others dedicated to advancing urban sustainability, green and efficient energy, clean air and water, and transportation alternatives.
That leadership was on full display nearly a year ago, when ecoAmerica and its local partner, Climate Resolve, hosted Climate Day LA, a gathering of hundreds of local climate and sustainability leaders from across the faith, business, health care and public health, higher education, and local government sectors.
Participants came away with a better understanding of local solutions that all Angelenos can support, an assessment of progress made in Sacramento during the recent legislative session (as well as missed opportunities to achieve greater statewide energy efficiency and renewable energy commitments), a preview of the COP21 meetings in Paris, and fresh insights into how to more effectively communicate about climate solutions.
Once again, Los Angeles is setting the trend. This time, the focus is on advancing climate solutions at the local level that can save cities money, cut energy demands, and eliminate burdensome maintenance schedules. And while the uniquely warm glow of LA will certainly be missed, the city is shedding much needed light on a new legacy of climate leadership.
This story was originally posted on the Path to Positive Communities blog on October 21, 2015
Wednesday, August 10th, 2016
Spotlight On: Jonathan Parfrey, Founder and Executive Director of Climate Resolve
After spending decades in public service, spanning work in health, faith, community, and the environment, social entrepreneur Jonathan Parfrey turned his attention to climate change. To facilitate climate communication, Parfrey founded Los Angeles-based Climate Resolve, to develop “practical solutions to meet the climate challenge while creating a better city for Angelenos today and in the future.” Jonathan Parfrey and his team work to make climate change approachable and relevant on the community level, inviting citizens to get engaged in issues that directly affect them.
FACING A CHALLENGE
“While hard science and data are critical to understanding our climate future, it is not enough if we want to engage with all Angelenos and community members throughout Southern California.” — Jonathan Parfrey, Executive Director, Climate Resolve
Climate Resolve’s first project was in answer to the question: How can we increase awareness of Los Angeles citizens and climate change relevant?
FINDING A SOLUTION
In 2010, Climate Resolve began working with UCLA’s Department of Atmospheric and Oceanic Sciences on a series of climate studies. By studying information about heat and precipitation predictions, they could provide predictions on anticipated climate change impacts on the local, and even neighborhood, level.
To make reading these studies more enticing, Climate Resolve launched a user-friendly web portal and blog, C-Change LA, which translated the findings of the reports into common language. To market the findings broadly, Climate Resolve recruited unique voices for a campaign, with human-centered stories that brought the reports to life.
The second study, released in June 2013, was in cooperation with UCLA and LA Mayor Villaraigosa, and featured a detailed analysis of the region’s predicted snowfall. Mid- and End-of-Century Snowfall in the Los Angeles Region includes data and opinions from the leaders of Protect Our Winters, a nonprofit of winter sports enthusiasts and CalTrout, a nonprofit that protects and restores wild trout, steelhead, salmon and their waters in the Santa Ana Watershed Project Authority. They coordinated the wide release of the reports to gain greater public and press attention. The report was covered by TIME magazine, LA Times, KCET, KCBS and more than 40 additional news outlets. Climate Resolve posted a robust media roundup on their C-Change.LA blog as a go-to source to access information.
KEY TO SUCCESS
Collaboration. By working with non-traditional organizations, Climate Resolve successfully broadened the public’s perceptions of climate impacts. Because of this unique approach, the organization’s publications led to a widespread discussion about the changing climate in Los Angeles. And by making climate change approachable and relevant on the community level, citizens have become more engaged as they see climate change directly affect them.
Climate Resolve continues to expand work on climate change in Southern California and has become a formidable voice in the climate movement.
- Collaborate with others – Utilize the expertise of others and leverage your own strengths to deliver results.
- Translate complex information – Make complex data relatable and accessible in ways that matter to people.
- Localize – Find ways to break broader issues down to a local level and use stories about people to connect with your audience.
Sunday, July 31st, 2016